Resource Library: Marketing General

webcast

Separating Hype from Reality: The Real Data Behind Marketing & GenAI

Date: Oct 26, 2023 1:00 EDT (10:00PDT)

Speakers:
Todd Brownrout, Managing Director, Deloitte Digital
Jenny Kelly, Head of Content, Deloitte Digital


webcast

From Overworked to Optimized: Expert Tips for a Productive and Balanced Team

Date: Oct 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Chris O’Neal, Principal Product Marketing Manager, Adobe


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Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies

Date: Oct 19, 2023 1:00 EDT (10:00PDT)

Speakers:
Christy Parrish, Director of Strategic Consulting, Cordial
Nicole O’Brien, Executive Director of CRM, Orveon


whitepaper

The Modern Marketing Data Stack 2023

As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more »


webcast

Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


webcast

Build High-Impact Customer Experiences with Actionable Consumer Insights

Date: Aug 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Hanson, Senior Director of Innovation & New Product Development, Best Egg
Roddy Knowles Product Evangelist, DISQO


webcast

A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


webcast

Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


webcast

From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


webcast

Supercharge Your Customer Experience with the Power of QR Codes

Date: Jun 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


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