Resource Library: Marketing General

webcast

A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


webcast

Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


webcast

From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


webcast

Supercharge Your Customer Experience with the Power of QR Codes

Date: Jun 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


whitepaper

Product Teams Benchmark Report: Data-Driven Insights for 2023

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more »


whitepaper

Bridging the Product and Marketing Gap

Get the most out of your team’s output by investing in a strong partnership with your marketing org. See how you can streamline communications and deliver the right product faster by leveraging shared data. In this ebook, you’ll learn:


webcast

How to Leverage First-Party Data for a Winning CRM Strategy

Date: Jun 1, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Intrater, Vice President of Business Development, AtData
Lars Helgeson, Founder and CEO, GreenRope


whitepaper

How Marketing Can Manage Uncertainty and Maintain Business Growth

How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more »


whitepaper

Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic.  … Read more »


whitepaper

The Consumer Trends Index 2023: U.S. Version

The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more »


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