Go Beyond Cookies and Stay Ahead in a Privacy-First World

Date: Nov 14, 2023 1:00 EDT (10:00PDT)

Trent Kalisch-Smith, Senior Solutions Engineer at Snowplow
Logan Patterson, Global Senior Director of Digital and MarTech Strategy at Slalom

The struggle is real and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

In April 2023, Apple Safari 16.4 introduced further restrictions on first-party cookies, imposing a maximum 7-day lifetime of server-set cookies for many tracking setups. Subsequently, with the introduction of Link Tracking Protection in Apple iOS 17, marketers cannot connect ad clicks to an exact user from links in iOS applications and Safari private browsing.

Join Snowplow, Snowflake and Slalom to instill confidence in your marketing attribution and ensure trust in your customer journey analytics dashboards by mastering the essential adjustments needed. You’ll also learn:

  • The impact browser privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate
  • What changes to make to guarantee trust in your marketing attribution and customer journey analytics dashboards
  • How to track logged-out users for over one year with Snowplow and Snowflake (and consent)

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Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.

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