Product Teams Benchmark Report: Data-Driven Insights for 2023
Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more
Bridging the Product and Marketing Gap
Get the most out of your team’s output by investing in a strong partnership with your marketing org. See how you can streamline communications and deliver the right product faster by leveraging shared data. In this ebook, you’ll learn:
How to Leverage First-Party Data for a Winning CRM Strategy
Date: Jun 1, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Intrater,
Vice President of Business Development, AtDataLars Helgeson,
Founder and CEO, GreenRope
How Marketing Can Manage Uncertainty and Maintain Business Growth
How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more
Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget
We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic. … Read more
The Consumer Trends Index 2023: U.S. Version
The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more
The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z
Date: May 18, 2023 1:00 EDT (10:00PDT)Speakers:
Melissa Tatoris,
Vice President of Retail Strategy, Zeta GlobalDavid Schey,
Senior Vice President of Data Cloud Solutions, Zeta Global
Maximize ROI and Lead Gen With This Virtual Events Marketing Formula
Date: May 16, 2023 1:00 EDT (10:00PDT)Speakers:
Lisa Bennett,
Executive Vice President of Marketing at KalturaRoi Kaufman,
VP Growth, Kaltura
The Essential Guide to Making Your Marketing Recession-Proof
You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news. In times like these, it’s possible your own … Read more
How Reengagement Campaigns Boost Revenue
Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover … Read more
