Resource Library: Marketing General

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The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z

Date: May 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Melissa Tatoris, Vice President of Retail Strategy, Zeta Global
David Schey, Senior Vice President of Data Cloud Solutions, Zeta Global


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Maximize ROI and Lead Gen With This Virtual Events Marketing Formula

Date: May 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Lisa Bennett, Executive Vice President of Marketing at Kaltura
Roi Kaufman, VP Growth, Kaltura


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The Essential Guide to Making Your Marketing Recession-Proof

You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news.  In times like these, it’s possible your own … Read more »


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How Reengagement Campaigns Boost Revenue

Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover … Read more »


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Secrets of a Marketing Champ: 3 Ways to Prove Your Value

Date: Mar 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Sam Evans, VP of Sales & Marketing Operations at Forbes
Emily Nour, Senior Solutions Engineer at Salesforce
Kyra Meyer-Johanson, Senior Manager, Product Marketing at Salesforce


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Big Game Brand Lift

Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more »


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Q1 2023 Propel Media Barometer

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more »


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Master the CX Trifecta in 2023: Data, Content & Tech

Date: Feb 23, 2023 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, Vice President, Corporate Marketing, EMEA Marketing, Acquia
Tom Phethean, Digital Customer Experience CTO, Capgemini
Judd Mercer, VP - Creative Strategy, Elevated Third
Paul Stadnyk, Senior Creative Director, Co Star


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Enterprise Digital Experience Platforms: A Marketer’s Guide

The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more »


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The Ultimate Cookies Handbook for Privacy Professionals

The Ultimate Cookies Handbook for Privacy Professionals from OneTrust is here! Download this comprehensive guide to learn about terminology and requirements, available lawful bases for tracking technologies, the future of the ePrivacy Regulation, CCPA and CPRA requirements, FAQs, and more! … Read more »


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