Resource Library: Marketing General

webcast

Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


webcast

Build High-Impact Customer Experiences with Actionable Consumer Insights

Date: Aug 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Hanson, Senior Director of Innovation & New Product Development, Best Egg
Roddy Knowles Product Evangelist, DISQO


webcast

A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


webcast

Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


webcast

From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


webcast

Supercharge Your Customer Experience with the Power of QR Codes

Date: Jun 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


whitepaper

Product Teams Benchmark Report: Data-Driven Insights for 2023

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more »


whitepaper

Bridging the Product and Marketing Gap

Get the most out of your team’s output by investing in a strong partnership with your marketing org. See how you can streamline communications and deliver the right product faster by leveraging shared data. In this ebook, you’ll learn:


webcast

How to Leverage First-Party Data for a Winning CRM Strategy

Date: Jun 1, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Intrater, Vice President of Business Development, AtData
Lars Helgeson, Founder and CEO, GreenRope


whitepaper

How Marketing Can Manage Uncertainty and Maintain Business Growth

How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more »


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