Resource Library: Marketing General

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The Personalization Maturity Curve

Personalization has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible. As a leading personalization platform provider, Boxever wanted to help brands find … read more »


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How to Design and Build the Ideal Martech Stack

Date: Aug 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Widup, VP, Search Marketing & Operations, Workfront
Ashley Blanchard, Senior Technology Manager, Workfront


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A Marketer’s Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … read more »


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3 Things Every CMO Should Know About The Creative Production Process

CMO’s – There’s a huge opportunity in your organization to accelerate your creative projects, and it’s hiding in plain sight – your creative content production, review, and approval processes. Download this white paper from Ziflow and learn more about: The … read more »


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How to Build a Comprehensive Data Strategy

Date: Jul 11, 2019 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise


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3 Secrets to Using Demographics for Powerful Influencer Campaigns

Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more »


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Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics


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4 Steps to Operationalize Modern Marketing Work

Date: Jun 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Mayer Becker, Principal Consultant, Zee Jay Digital
Cameron Masters, Marketing Strategic Program Manager, Workfront


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The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them

Date: May 30, 2019 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder, Aimclear®
Tami Strand, Field Marketing Manager, Americas, Mapp Digital


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The Digital Marketing Guide for Consumer Goods Brands

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise … read more »