Resource Library: Marketing General

webcast

Build High-Impact Customer Experiences with Actionable Consumer Insights

Date: Aug 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Hanson, Senior Director of Innovation & New Product Development, Best Egg
Roddy Knowles Product Evangelist, DISQO


research_report

Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more »


research_report

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more »


webcast

A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


research_report

Enterprise Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


webcast

Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


webcast

From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


webcast

Supercharge Your Customer Experience with the Power of QR Codes

Date: Jun 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


whitepaper

Product Teams Benchmark Report: Data-Driven Insights for 2023

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more »


whitepaper

Bridging the Product and Marketing Gap

Get the most out of your team’s output by investing in a strong partnership with your marketing org. See how you can streamline communications and deliver the right product faster by leveraging shared data. In this ebook, you’ll learn:


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