Resource Library: Marketing General

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Great Marketing Minds on Voice

“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … read more »


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Build Brand Authenticity Using Customer Generated Content

Date: Apr 9, 2019 1:00 EDT (10:00PDT)

Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice


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What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … read more »


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5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


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Infographic: CDP vs. DMP

The CDP v. DMP debate rages on – but are you clear on the differences between the two? This infographic from Boxever spells out all you need to know. What they are. Similarities and differences. And when you might need … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EDT (10:00PDT)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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Enterprise Identity Resolution Platforms

New! Market Intelligence Report: Enterprise Identity Resolution Platforms: A Marketer’s Guide   Editorial Advisor: Edward Allburn, President & CEO, DataDelta Inc. Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Emily Fraser Voigt,Freelance Writer Editor: Claire Schoen, Director, Marketing Services Content, … read more »


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2019 Martech Trends You Need To Know

Date: Feb 28, 2019 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com


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How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path