The Ultimate Consent Strategy for Maximizing Customer Opt-Ins

Date: Oct 24, 2024 1:00 EDT (10:00PDT)

Speakers:
Param Gopalasamy, Content Marketing Specialist, OneTrust

In today’s data-driven world, gaining control over user consent data is essential. Join us to master the art and science of consent optimization in an era where user choice and trust are paramount.

Our expert-led session will unveil practical strategies to amplify your consent program. Elevate your understanding of user behavior, experiment with designs and messaging, and strategically implement consent solutions that excel in maximizing opt-ins. Discover how A/B testing and real-time monitoring can help fine-tune your consent strategy to ensure a consistent and synchronized experience for users, while maintaining compliance.

Key takeaways:

  • Uncover advanced A/B testing techniques for consent banners and preference centers that maximize consent rates and resonate with your audience.
  • Gain actionable insights with centralized reporting to measure the effectiveness of your A/B variants and optimize consent strategies.
  • Learn strategies to experiment with template designs, measure performance breakdowns, and synchronize consent across domains and devices, while maintaining compliance.
  • Establish a centralized record of consent effortlessly, from importing historical data to integrating with MarTech tools, streamlining data management and synchronization within one platform.

Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins.

Register now

Sponsored by OneTrust
OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.

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