Digital Divide: The discord between marketers’ actions and consumers’ behaviors
In February 2021, Upland BlueVenn polled 4,000 consumers and 500 marketers to determine how consumers interact with brands across multiple touchpoints, and how well marketers are meeting their customers’ expectations given the complexity of their journeys. Download the whitepaper for … Read more
2021 Marketing Trends Report
Marketers don’t have the luxury of choosing between creativity and speed—now, they need to deliver on both simultaneously to capture customers’ attention. Airtable surveyed 300 marketers about the systems, tools, and workflows they’re using to meet those demands—and the struggles they’ve … Read more
UK B2B SaaS Industry Trends Report 2021
In the United Kingdom, multiple lockdowns during the COVID-19 pandemic led many companies to seek business-to-business (B2B) software-as-a-service (SaaS) solutions to keep their remote employees connected and move business forward. In 2021, the surge in interest for B2B SaaS tech … Read more
Digital marketing and accessibility: The modern marketer’s handbook
A company’s digital presence has never been more important. On top of simply being online, it’s also important for your website to be accessible so it can be enjoyed by everyone. The problem is, when marketers are accountable for everything … Read more
The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising
Date: Jul 22, 2021 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
VP of Marketing at MNTN
The Top 5 Customer Journeys To Keep Them Connected and Coming Back
Date: Jul 20, 2021 1:00 EDT (10:00PDT)Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce
10 Questions to Ask When Hiring an Agency
How do you distinguish a fly-by-night agency from one that’s stood the test of time? It’s easy if you know how to ask the right questions. Within this ebook you’ll learn: What defines a successful campaign How to avoid hidden … Read more
The 5 Building Blocks of a Successful Digital Marketing Campaign
In this extended edition, updated for 2021, we’ll take a deep dive into the 5 pillars of a successful digital marketing campaign. Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Marketing Social Media Web Design Each section will expand on … Read more
Gear up for growth
In this white paper, Fiverr Business has compiled a list of five actionable steps to bring your business to the next level: Step 1: Start With an Agile Strategy Step 2: Build a Strong Brand Step 3: Complete Your Digital Transformation … Read more
A Collection of CDP Fails: 5 Stories to Learn From
What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … Read more
