About Upland BlueVenn
BlueVenn is a Customer Data Platform offering customer analytics, real-time marketing and customer journey automation. The BlueVenn Marketing Hub is the only customer-centric marketing automation solution that provides marketers with all the analytics, predictive insights and omnichannel marketing automation capabilities they need. Powered by its CDP, it works to create a real-time single customer view of every customer touchpoint to help businesses undertake an omnichannel transformation. BlueVenn sits at the heart of Upland’s Customer Experience Management product portfolio.
Resources from Upland BlueVenn:
Omnichannel Marketing Excellence
The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … Read more
A Marketer’s Guide to Customer Data Platforms
Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems. A Marketer’s Guide … Read more
Digital Divide: The discord between marketers’ actions and consumers’ behaviors
In February 2021, Upland BlueVenn polled 4,000 consumers and 500 marketers to determine how consumers interact with brands across multiple touchpoints, and how well marketers are meeting their customers’ expectations given the complexity of their journeys. Download the whitepaper for … Read more