For some marketers, Digital Asset Management (DAM) systems are costly, complex, and require a lot of manual intervention. For others, DAM is where assets go to die. Generative AI (GenAI) can automate and alleviate many of the challenges in working with today’s DAM systems and can also accelerate the creative processes.
In this webinar, we’ll demonstrate how marketers are integrating GenAI into DAM systems to automate routine workflows, reduce repetitive tasks, and unlock new creative potential. We’ll share real examples of how teams are achieving remarkable results with intelligent asset tagging and also explore innovative use cases like natural-language searching and asset ideation – fueling the creative process and leading to faster, better marketing campaigns.
What you’ll learn:
- How GenAI can automate asset tagging and generate business-specific metadata to improve asset findability and reuse
- Real use cases for GenAI in the creative process, helping to accelerate ideation and asset creation
- A phased approach to progressively grow your use of GenAI without disrupting existing workflows
Sponsored by Vertesia