2021 Marketing Trends Report

Marketers don’t have the luxury of choosing between creativity and speed—now, they need to deliver on both simultaneously to capture customers’ attention. Airtable surveyed 300 marketers about the systems, tools, and workflows they’re using to meet those demands—and the struggles they’ve had along the way.
Here’s a quick look at what they found:
  • Marketing leaders—like many leaders—are data rich, but craving insights: 46% of marketers say they lack timely data to make strategic decisions
  • Increasing workload is leading to widespread stress: 86% of marketing leaders say their current workload is creating stress for their team
  • Leaders are wasting more than one third of their weeks on repetitive tasks: The average marketing leader spends 13 hours per week on manual, operational tasks
The findings of this report are based on a survey of 300 marketing leaders (senior managers and above) working full time in the United States. All respondents work at companies with headcount between 500 and 25,000+ employees, spanning B2B marketers, B2C marketers, and those with mixed B2B/B2C audiences.

Sponsored by Airtable
Airtable enables any team, regardless of technical skill, to create apps on top of shared data and power their most critical and unique workflows. Teams at more than 300,000 organizations, including 80% of the Fortune 100, rely on the Airtable Connected Apps Platform to stay aligned, execute with greater agility, and connect previously siloed teams and data. To learn more, visit airtable.com.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.