The 2015 Digital Marketing Budget and Trend Guide

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Within the next 3 years, businesses will spend more money advertising on digital media platforms like Google and Facebook than any other media-type, including television. Before crafting fiscal year 2015 budgets, brands must first understand the latest digital marketing trends quickly pushing marketers and consumers closer than ever before; including the use of technology to leverage search and social data, quality content throughout every digital medium, and mobile optimization.


In this report, ZOG Digital breaks down every trend marketers needs to be aware of as they plan for the 2015 fiscal year including:

  • Why Brands Must Move Closer to Audiences through Data Insights
    • Custom Audience Targeting
    • Smarter Retargeting
    • Relationship Building over Link Building
  • How Brands Can Position Themselves in 2015 – The Year Led by Content
    • Content to Engage Audiences
    • Rise of Content in Social Media
    • Video throughout Search and Social Platforms
  • How to Move Your Brand Closer to Customers Across All Devices
    • Responsive Design for Today’s Mobile World
    • Smart Devices to Gain Market Share

Sponsored by Zog Digital

ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.

Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit or follow us on Twitter @ZOGDigital.