In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so.
If you are like most companies, your marketing cloud has become challenging to manage. An out-of-control cloud sends customers to competitors’ stores, dilutes your customer data value, opens security breaches, and slows down your site. Good cloud management ensures that you keep and grow your customer base, secure your data, and improve site performance.
In this white paper, Ghostery defines the marketing cloud and provides benchmark data and best practices for marketing cloud management.
Sponsored by Ghostery
Ghostery, Inc. is a global marketing technology company that provides online transparency and control to individuals and businesses. Millions of people around the world have installed Ghostery’s easy to use browser plug-in to see and manage the information they share with companies online. Ghostery Enterprise puts the same power in the hands of professionals and enterprises. Ghostery Enterprise’s Marketing Cloud Management software enables enterprises to better manage their marketing cloud, improving data governance, site performance and vendor management. Ghostery Enterprise also offers privacy governance to enterprises, ensuring that companies comply with privacy standards and offer transparency to online users. www.ghostery.com