Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EDT (10:00PDT)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management

CallRail

U.S. consumers will make more than 100 billion mobile calls to businesses this year, and are relying more and more on their smartphones to make buying decisions. Nearly two out of three consumers say it’s very – or extremely – important to be able to call a business during their purchase journey.

Call tracking and analytics have become a marketing technology “must have” as a result. But do you really know what the technology does or how it works? If not, you are not alone.

Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content; and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management; as they offer a primer on how to use and benefit from call tracking and analytics.

Attend this webcast and learn how to:

  • Use click-to-call to increase your AdWords effectiveness.
  • Utilize call tracking and still maintain SEO efficiency.
  • Understand the relationship between your online and offline channels.
    • Sponsored by CallRail

      CallRail provides call analytics to data driven marketers so they can improve customer acquisition. CallRail enables smart marketers to know what makes their phone ring by delivering intuitive self-service software to businesses that care about phone calls.

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