Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


U.S. consumers will make more than 100 billion mobile calls to businesses this year, and are relying more and more on their smartphones to make buying decisions. Nearly two out of three consumers say it’s very – or extremely – important to be able to call a business during their purchase journey.

Call tracking and analytics have become a marketing technology “must have” as a result. But do you really know what the technology does or how it works? If not, you are not alone.

Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content; and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management; as they offer a primer on how to use and benefit from call tracking and analytics.

Attend this webcast and learn how to:

  • Use click-to-call to increase your AdWords effectiveness.
  • Utilize call tracking and still maintain SEO efficiency.
  • Understand the relationship between your online and offline channels.
    • Sponsored by CallRail

      CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

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