Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models

Dig into emerging reseller services in local media to help SMBs access the latest marketing practices.

Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success.

This report explores the local marketing gap and introduces an emerging online services category, optimized local marketing, which will eventually serve SMBs the kind of information technology success that exists at scale in the large enterprise today.

Topics covered:

– Free Works: “Freemium” Is the Path to Profit
– Do It With Me: Succeeding when DIFM fails
– Concierge Services: The Local Bridge

Sponsored by Vendasta

Vendasta empowers agencies and media companies to grow their sales of digital and non-digital marketing solutions for local businesses. Through its 10X Platform, Vendasta combines a streamlined sales CRM and marketing automation system with a white-labelled marketplace to identify when business owners are ready to buy, providing a 10X lift in sales and a 10X decrease in cost of customer acquisition. Beyond a DIY interface for local businesses, Vendasta’s suite of tools are fully integrated with an agency Concierge system for "Do It For Me" and "Do It With Me™" services. For more information, visit www.vendasta.com.