Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EST (10:00PST)

Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO


Apple has Siri, Microsoft has Cortana… and soon, Google will have Google Home. Voice search is here… and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association.

The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches. The words and phrases spoken by consumers are different than the keywords they type. And it’s up to local search marketers to ensure that their location data is clean, optimized, and accessible to these new search engine technologies.

Join our panel of digital marketing experts as they explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity.

Attend this webcast and learn:

  • The nuances of voice search keywords and phrases.
  • On-page content strategies to optimize for voice search.
  • How to personalize content at the local level.
  • How to keep local business data complete, accurate, and current.

Sponsored by RIO SEO

Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at www.rioseo.com

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