Foundations of a Successful Local Marketing Strategy

Connecting your storefront with the on-the-go customer

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google:

  • Mobile search has now surpassed desktop
  • 4 out of 5 consumers use search engines to find local information
  • Local searches lead to more purchases than non-local searches
  • 78% of on-the-go searches turn into offline purchases

Does your local marketing strategy have the foundation to capitalize on this shift in the consumer buying journey? It should.

In this white paper from Moz Local, you will learn:

  • The foundational steps to reaching the on-the-go customer
  • The importance of location management in a mobile world
  • Key elements of the local search ecosystem & why you should care
  • Quick tips for local marketing success across channels

Download the white paper and learn how to cement a strong local marketing foundation and the six levels to getting there.

Sponsored by Moz
Moz Local is an online location data management platform that helps businesses drive more traffic online and off by establishing accurate location information on the directories, sites and apps that factor most into local search results.

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