Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed

MomentFeed

With more than half of internet use now on mobile devices, brands – especially multi-location retail businesses – are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day.

Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital campaigns on in-store sales.

Join our digital marketing experts as they explore online/offline connections across multiple digital channels. They’ll discuss best practices to drive foot traffic, plus key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth.

Attend this webinar and learn:

  • Strategies to maximize the entire mobile consumer experience.
  • KPIs that connect digital marketing & advertising to in-store sales.
  • Multi-channel content optimization tactics.

Speakers:

Greg Sterling, VP of Strategy and Insights, Local Search Association
Greg Sterling is the VP of Strategy and Insights for the Local Search Association and a Contributing Editor at Search Engine Land, where he covers the converging worlds of online and offline. He also writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior.

Ryan Weisert, Director of Client Success, MomentFeed
As Director of Client Success for MomentFeed, Ryan is responsible for helping brands like Starbucks, Cricket, and Avis organize, harness, and amplify the effectiveness of their digital footprints to drive customers from their mobile phone to stores, shops, and restaurants.

Sponsored by MomentFeed
MomentFeed is the marketing platform trusted by companies like Starbucks and Cricket Wireless to connect with and influence consumers at the precise location and moment they are making a buying decision. MomentFeed manages digital location data across premier social and search networks and allows marketing to leverage the data to localize search, paid, and social to enhance the customer experience, increase engagement and drive offline transactions.

Related resources: Advertising, DMD Sidebar, eCommerce, Featured, Featured, Featured, Featured Home, Local, Local Search, Marketing General, Mobile, Multi-channel, Retail, Search Advertising, Search Marketing, Social Media, Webcasts Sidebar.

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