Sponsored by Upland Localytics
Localytics is the leading provider of closed-loop app marketing and analytics solutions. With a mobile-first approach to analytics and marketing, brands get the insight they need to take immediate action in their mobile app marketing. We help brands gain data-driven insights into their end user interactions and leverage this knowledge to create automated, personalized and behavioral-targeted actions within the app, maximizing revenue and driving customer loyalty. Our easy-to-use mobile marketing solution empowers you to take action on your data through acquisition management racking and in-app mobile campaigns and messages. Localytics supports more than 500 million smart devices for customers like Microsoft, eBay, Salesforce.com, CVS Caremark and The New York Times.
The 4 stages of personalization
Personalization can be an effective strategy!
Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with the level of personalization that brands are delivering.
Where are brands missing the boat, and what are most brands actually doing in terms of personalization?
Upland Localytics analyzed 23 billion push notifications in an attempt to figure that out. What we discovered is that there are four distinct stages of personalization.
This eBook will help you to understand what opportunities are available to you to improve the effectiveness of your marketing efforts.
Related resources: DMD Sidebar, Featured, Featured, Featured Home, Local, Local Advertising, White Papers.