About Upland Localytics
Localytics is the leading provider of closed-loop app marketing and analytics solutions. With a mobile-first approach to analytics and marketing, brands get the insight they need to take immediate action in their mobile app marketing. We help brands gain data-driven insights into their end user interactions and leverage this knowledge to create automated, personalized and behavioral-targeted actions within the app, maximizing revenue and driving customer loyalty. Our easy-to-use mobile marketing solution empowers you to take action on your data through acquisition management racking and in-app mobile campaigns and messages. Localytics supports more than 500 million smart devices for customers like Microsoft, eBay, Salesforce.com, CVS Caremark and The New York Times.
Resources from Upland Localytics:
The 4 stages of personalization
Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with … Read more
Back to Basics – Your guide to building an effective mobile engagement strategy
Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics. This guide is designed to answer the questions on the minds … Read more
The Definitive Guide to In-App Messaging
The massive growth in popularity of mobile phones, social networking and apps is the most significant paradigm shift in communication since the dawn of the internet. In this white paper you will learn Examples of how you could use in-app … Read more