Referral Success in the Beauty Sector
Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health … Read more
Strategies for using product sampling to increase sales
The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … Read more
Experimenting with your referral program
This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … Read more
Retail Roadmap to Success
Today’s retail landscape is strewn with obstacles and challenges, from ever-increasing consumer expectations and changing customer behavior to evolving technologies and e-commerce behemoths like Amazon. Even the largest and most beloved brands have struggled to keep pace with a constantly … Read more
Guide to the Psychology of Referral
The attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging. This guide from Mention Me considers how psychology affects referral marketing. It looks at: What motivates customers to refer … Read more
3 Ways Retailers Can Amplify Revenue With Cohesive Search & Shopping Strategies on Google
There are two channels in retail marketing that go together better than perhaps any other pairing: Google paid search and Google Shopping. Yet most retailers have isolated strategies for each channel and manage their data separately. The two channels are … Read more
The Complete Guide to Reviews
Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a … Read more
Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … Read more
Knowing What Works for Growing Sales Faster: A Retail Marketer’s Guide
As marketers, we need to grow sales to be truly regarded as successful. Knowing which tactics are moving the sales needle is the tricky part. Additionally, to keep and increase the marketing budget, we must also convince management that our … Read more
From Finger to Foot Traffic
According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer? Just in time for the holidays, take a look Adlucent’s latest white … Read more
