From Finger to Foot Traffic

Reaching the Omnochannel Consumer

According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer?
Just in time for the holidays, take a look Adlucent’s latest white paper to learn:
  • Six ways retailers can use location-based digital ads to drive purchases in physical stores
  • Success stories from companies who’ve mastered location-based advertising
  • Reporting methods to show how digital campaigns are contributing to purchases in physical stores

Sponsored by AdLucent
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Learn tips for reaching the omnichannel consumer—and methods to track your success.