How to Launch a Successful Refer-a-Friend Program
Launching a successful referral progamm is not as easy as it first sounds. This is a practical guide to help you think through everything that you need to in order to launch a referral program. It includes pragmatic advice on: … Read more
Split Testing with Google Shopping
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, … Read more
The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program
Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … Read more
Live Chat Best Practices for Conversion Rate Optimization
Date: Oct 12, 2017 1:00 EST (10:00PST)Speakers:
Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc
Mobile Moments Transform Commerce And Service Experiences
“Mobile Moments Transform Commerce And Service Experiences” gives you the framework to create, deliver and scale mobile moments that benefit your brand. Download the complete Forrester May 2017 report to learn how to: Grow brand loyalty by reaching customers at … Read more
The 2017 User Engagement Top 100 Report: Subscription Retailers
Subscription retailers are capitalizing on changing buying habits and disrupting traditional retail. Iterable evaluated the email and mobile messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download Iterable’s latest report to … Read more
6 Considerations for Choosing a Live Chat Solution to Increase Ecommerce Conversion
When exploring your live chat options, it’s important to understand that not all chats are created equal. The difference between a “smart” chat engagement vs a generic chat engagement can be the difference between a customer completing a purchase or … Read more
Beyond the Single View of the Customer: Taking Insights a Step Further
In order for today’s businesses to thrive in the current marketplace, every department needs to have a strong focus on the customer. Accomplishing this hinges upon the company having a single view of the customer, which enables the business to … Read more
New RLSA Strategies for Search Marketers
Date: May 25, 2017 1:00 EST (10:00PST)Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo
The Value of a Happy Customer
Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … Read more
