Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health and beauty brands.

This guide will show you:

• The business case for developing a referral marketing strategy
• The customer touchpoints where refer-a-friend can be promoted
• The best incentives to drive results
• Examples of referral for top beauty brands