Today’s retail landscape is strewn with obstacles and challenges, from ever-increasing consumer expectations and changing customer behavior to evolving technologies and e-commerce behemoths like Amazon. Even the largest and most beloved brands have struggled to keep pace with a constantly shifting shopping landscape.
What does that mean for retailers looking to boost their bottom line?
While the path to success might be more winding and complex than ever, you don’t have to settle in for a slump. There is a roadmap every forward-thinking retailer should follow in order to reap rewards — one that captures the newest and youngest consumer powerhouse, Generation Z.
This Marketing Land white paper takes an in-depth look at 5 essential steps to reach Generation Z and what the roadmap should look like.
Sponsored by UNiDAYS
UNiDAYS is the world’s leading Student Affinity Network. We connect brands to more than 10 million Gen Z college students around the world, giving them the power to make every experience more valuable and rewarding. Our award-winning marketing platform provides student verification technology and integrated marketing solutions to some of the world’s most recognizable brands, including Apple, Adidas and Samsung. Founded in 2011 by CEO Josh Rathour, UNiDAYS has offices in London, New York and Sydney, and is headquartered in Nottingham, UK.