How Marketing Teams Can Create Order During A Time Of Chaos
Date: May 13, 2020 1:00 EDT (10:00PDT)Speakers:
Cost of a Bad Lead in 2020 Guide
Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … Read more
Delivering Compelling Experiences to Modern Users
Date: May 7, 2020 1:00 EDT (10:00PDT)Speakers:
Gregg Shupe
Digital Experience Thought Leader
Progress Software
Adapting Your Advertising Strategy in a Crisis
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen. Explore the developing changes in the digital marketing landscape, particularly in paid advertising, through the COVID-19 pandemic, and key insights to apply to … Read more
Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready
Date: Apr 30, 2020 1:00 EDT (10:00PDT)Speakers:
Roman Ogarok, Vice President, Client Services – US East Region
Verticurl
Lauren Schuler, Vice President, Client Services – US West Region
Multi-Channel Marketing – Maximizing Program Engagement and ROI
Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers. Are you using the optimal mix of marketing channels? Most marketers rely on more than one channel to achieve the best possible results from their campaigns. … Read more
The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era
The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … Read more
Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … Read more
Growth Marketing Automation in a Zero-Click Google World
In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … Read more
Research Guide on Retargeting in 2020–Key Insights to Help You Succeed
Retargeting is an ideal strategy for creating brand familiarity and providing numerous opportunities to re-engage the prospect. Your brand may already be engaged in some forms of retargeting, but it can be difficult to manage and track different campaigns simultaneously, … Read more
