How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency

Date: Jun 11, 2020 1:00 EDT (10:00PDT)

Stephen Kaufman, Chief Product Officer, Esko Brand Solutions

We’re living in a world disrupted by factors out of our control. But in the wake of a pandemic, consumer packaged goods (CPG) companies still need to deliver – and with urgency. As shoppers navigate their interrupted world, they are changing the way they browse and shop for products. With delivery and curbside pickup turning into the preferred, and sometimes only, option for shopping, the integration of physical and digital channels in the supply chain is now more critical than ever.

Digital transformation allows companies to seamlessly connect systems and people to quickly adapt to changes in product demand and supply chain delivery methods, ultimately allowing them to grow and remain resilient even in times of crisis. The question we aim to answer in this webinar is: How do you drive digital transformation to solve your most pressing needs?

Join Esko Chief Product Officer Stephen Kaufman to discuss how disruptive changes to the CPG industry during the pandemic have accelerated the need to transform the way we do business.


In this webinar, you’ll learn how to:

  • Utilize a digital transformation strategy to connect digital and physical channels
  • Understand how to manage your ‘information’ supply chain needs for artwork, labels, and creative assets
  • Leverage a digital maturity model to drive your company’s digital transformation

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Sponsored by Esko
Esko, Brand Solutions is a branded content creation platform for packaging, label, and marketing collateral. Each solution equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, and save time in their content processes.