How You Drive Revenue While Staying True to Your Brand Purpose

Date: Jun 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Sai Koppala, Chief Marketing Officer, SheerID
Lino Reveles Trujillo, Partner Success, Headspace

Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences is paramount for today’s B2C brands.

Join Lino Reveles Trujillo from Headspace and Sai Koppala, the CMO from SheerID as they discuss how to implement strategies that move beyond basic attributes to build meaningful and personalized campaigns for customers.

 

During this webinar you’ll learn how to:

  • Leverage identity marketing to drive engagement with audiences resulting in revenue and enhanced brand trust
  • Build personalization using a holistic approach that is more than just transactional data
  • Stay relevant with best practices that resonate with specific consumer groups, including frontline workers of the COVID-19 pandemic

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Sponsored by SheerID
SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer tribes – such as the military, students, teachers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 9,000 authoritative data sources and 1.3 billion identity attributes; provides global insights from over 200 of the world’s leading brands; and never shares or sells customer data. As a result, the world’s biggest brands – including Amazon, Lowe’s, Spotify, and T-Mobile – rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Arnold Venture Group, Centana Growth Partners, CVC Growth Partners, and Voyager Capital.