In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey with 210 B2C marketers and commerce professionals at organizations in the US to explore this topic.
In this white paper you’ll learn more about these key findings:
- Personalization is a top priority initiative in 2020 for nearly one-third of marketers and commerce professionals.
- Privacy concerns, data challenges, and a lack of tools hinder personalization.
- Marketers and commerce professionals recognize they must prioritize trust and privacy to succeed.
Sponsored by SheerID
SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. As a result, the world’s biggest brands—including Amazon, Home Depot, Spotify, and T-Mobile—rely on SheerID as their identity marketing partner.