Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
Powering Personalization Through Customer Data
Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more
How To Leverage Customer Data For A Strategic Competitive Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. To get actionable insights … Read more
Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle
Date: Dec 15, 2022 1:00 EDT (10:00PDT)Speakers:
Jason Langsner,
Senior Product Manager, WaPo360
Tamara Gruzbard,
VP of Strategic Services, ActionIQ
Consumer Loyalty Trends to Watch that Make or Break Brand Relationships
Date: Oct 11, 2022 1:00 EDT (10:00PDT)Speakers:
James Riess,
Senior Vice President, Strategy & Insights, Merkle Michela Baxter,
VP, Practice Development, Merkle Michelle Grant, Director,
Strategy and Insights, Retail and Consumer Goods, Salesforce
How to Decide to Build or Buy: A Customer Data Management Checklist
Date: Sep 22, 2022 1:00 EDT (10:00PDT)Speakers:
Jake Athey,
VP Marketing & Customer Experience, Widen, An Acquia CompanyAlex Dal Canto,
Senior Director of Product Marketing, Acquia
Get Started on Improving Your Customer Journey Experience
Date: Apr 26, 2022 1:00 EDT (10:00PDT)Speakers:
Neta-Lee Katz,
Head of Marketing Tech Ops, ShutterflyGeorge Phipps,
Director of Product Marketing, ActionIQ
2022 CDP Buyer’s Guide
There are many customer data platforms (CDP) out there. Trying to figure out which solution is right for you can be a daunting task. To that point, Simon Data put together this CDP Buyer’s Guide to help navigate the complex … Read more
2022 State of Customer Data Report
Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report will look at trends around customer data. Focusing on … Read more
Why Your Customer Data Platform Should Be Your Data Warehouse
Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … Read more
