The Personalization Framework: Building Blocks for Exceptional Customer Experiences

Date: Jun 13, 2024 1:00 EDT (10:00PDT)

John Nash, Chief Marketing and Strategy Officer, Redpoint Global

With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue.

Where is your organization on the journey to delivering personalized experiences to its customers?

Join Redpoint Global Chief Marketing and Strategy Officer John Nash, as he discusses how your organization’s utilization of a CDP can:

  • Advance from data silos to transparent, customer-focused data quality functions by focusing on automated data ingestion and data quality
  • Embrace the transition from product-centric, simplified segments to dynamic segmentation that reflects real-time aggregations
  • Shift from managing activities that optimize any one channel to full customer value optimization, laser focused on enhancing lifetime value, thanks to journey optimization and measurement

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Sponsored by Redpoint
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit

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