Podcast Advertising Benchmark Report Q3 ’21
How much should your podcast campaign budget be? Which industries are becoming more competitive in the channel? What genres are attracting the most new advertisers? In analyzing nearly 6000 advertisers spending tens of millions of dollars across 55,000+ episodes, Magellan … Read more
4 Ways to Boost Confidence in Your Content Syndication Strategy
Date: Nov 18, 2021 1:00 EDT (10:00PDT)Speakers:
Stephanie Swinyer, Head of Revenue Marketing, IntegrateMatt Mullin, Senior Director of Growth Marketing, Tenable
Content Marketing Quick Start Guide
Of all aspects of their marketing strategy, content is typically one of the areas brands struggle with the most. While circumstances vary, some common issues arise from lack of: Time Strategy/ideas Clear goals/purpose Understanding the value/opportunity Production resources Budget When … Read more
B2B Content Marketing Guide: 3 Key Tips to Increase Traffic & Leads
Effective online content is essential to drive and convert B2B leads. Does your marketing team know what it takes to craft and optimize content that produces results? In order to succeed, your brand must have a hand in creating content … Read more
Use the Power of AI to Deliver An Extraordinary Customer Experience
Date: Aug 17, 2021 1:00 EDT (10:00PDT)Speakers:
Annette Franz
CEO of CX Journey Inc.Steve Zisk
Senior Product Marketing Manager Redpoint Global
How to use video marketing in social media to double your leads.
Online video has been growing steadily as a marketing medium over the past decade. With 27% of the population watching 10 or more hours of online video each week and consumers preferring online video content to conventional television, smart marketers … Read more
A Collection of CDP Fails: 5 Stories to Learn From
What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … Read more
Simplify Your Customers’ 360 Journey with Real-Time Data
Date: Jun 3, 2021 1:00 EDT (10:00PDT)Speakers:
Scott Clinton,
Executive Consultant, Head of GTM Strategy, ActianRyan Dudgeon
Senior Director, Revenue Operations & Enablement at Actian
From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All
The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture … Read more
Create Impactful Customer Experiences With Cross Collaboration
Date: May 20, 2021 1:00 EDT (10:00PDT)Speakers:
Josh Koenig,
Co-founder & Chief Strategy Officer, Pantheon
