Podcast Advertising Benchmark Report Q3 ’21

  • How much should your podcast campaign budget be?
  • Which industries are becoming more competitive in the channel?
  • What genres are attracting the most new advertisers?
In analyzing nearly 6000 advertisers spending tens of millions of dollars across 55,000+ episodes, Magellan AI’s research team uncovered the insights and trends from podcast advertisers in Q3 of this year. For both advertisers new to the channel or those looking to optimize and scale, understanding the market as a whole helps your campaigns stay competitive.
Discover the metrics you need to know.

Sponsored by Magellan AI
Magellan AI helps agencies and advertisers scale their podcast advertising campaigns effectively. With over 20,000 brands and 30,000 podcasts tracked to date, media buyers rely on our unrivaled competitive intelligence and tracking tools to plan and execute podcast ads.