Create Impactful Customer Experiences With Cross Collaboration

Date: May 20, 2021 1:00 EDT (10:00PDT)

Josh Koenig, Co-founder & Chief Strategy Officer, Pantheon

Your website is a digital product. It is the primary way your customers interact with your business. With watershed events such as the COVID-19 pandemic, the need for a more collaborative approach from digital marketing teams is only exacerbated. While many of these teams have been transitioning to agile workflows for the past decade, many organizations still struggle to bridge silos between marketing, product, design and development.

Whether you are just adopting agile workflows or looking to improve your capabilities, join Pantheon’s Chief of Strategy, Josh Koenig and gain insights on the problems that agile helps solve, what a functioning agile team looks like and how to begin adopting to drive towards innovative collaboration.

Key takeaways:

  • How to look at your websites as an extension of your product offering and your company’s mission
  • Benefits of a cross-collaborative approach with Product and Marketing
  • How to respond quickly and creatively to ever-changing customer demand

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Sponsored by Pantheon
Pantheon is the leading WebOps platform that delivers results. We’re building the world’s best WebOps (Website Operations) Platform — one that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. With Pantheon, marketers and developers deliver results by iterating quickly, learning, and experimenting with their websites in the same way they do with virtually every other tool in their martech and development stacks.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.