From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All

The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture that IDC calls customer experience orchestration services (CX-OS). It features a cloud native platform that delivers a set of shared services to a portfolio of applications for planning, executing, and optimizing customer engagement.
In this IDC’s spotlight article, Research Director for Marketing and Sales Technology Gerry Murray details how HCL Software’s Unica can help future-proof your marketing infrastructure to result in a seamless customer experience regardless of which channels they choose or how many points of contact they have with your brand.

Sponsored by Unica
This webcast is sponsored by Unica Corporation, the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.