Measuring Marketing Attribution
Investing in a campaign with no way to measure the impact is the stuff marketing nightmares are made of. Both management and marketers want to know what impact marketing has on sales revenue. SharpSpring partnered with Ascend2 to gather insights from … read more
The Right Customer Data
A new survey report from Vanson Bourne, a research firm based in London, surveyed 300 marketing and IT professionals in the US to identify challenges, trends, and technologies leading companies are experiencing around collecting and using customer data. Results: Third-party … read more
The Future of Measurement
The world of marketing is changing right before our eyes: faced with a fragmented media landscape, elusive consumers, and more stringent privacy regulations around the world, marketers were already hard-pressed to keep up. Add a worldwide pandemic to the mix, … read more
3 Data-Driven Ways to Capture More Demand in Today’s Environment
Date: Sep 29, 2020 1:00 EDT (10:00PDT)Speakers:
John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today
How to Fuel Better Business Outcomes With a Clear Data Strategy
Date: Sep 10, 2020 1:00 EDT (10:00PDT)Speakers:
Deanna Ransom, Global Head of Marketing and Marketing Services, Televerde Meetul Shah, CEO of Demand Matrix
Advanced TV Guide: Be Where Your Audience Watches
As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly … read more
The Data Strategy Playbook
Now is the ideal time to focus on your data – both its hygiene and your strategy on putting it to use – but ensuring your data strategy is truly insightful, actionable and measurable requires a lot of upfront planning. … read more
Guide to Incrementality Measurement
Want to lift your measurement strategy to the next level? With incrementality measurement, you can gain insight into which components of your marketing strategy are truly driving incremental business results. Download the guide from Goodway Group to learn how to … read more
Out-of-the-[Black]-box: Delivering data-driven marketing
For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data can help you determine how to use them more effectively and to their fullest potential. Lytics has four core features using data science … read more
The Data-Driven Marketer’s Guide to Predictive Analytics
How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences. In the Data-Driven Marketer’s Guide to … read more
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