Operationalizing First-Party Data in Advertising
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more
Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more
Clean Room Guide: 12 Essential Strategies for Marketers
Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean rooms guide to:
The Marketer’s First-Party Data Playbook
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more
Doctor’s Orders: Prescriptions for Healthcare Marketing Success
As a healthcare marketing pro, you need qualified leads but you need to comply with HIPAA too. As marketing gets tougher, you need to get sharper. Every call and form that comes to your office is a treasure trove of … Read more
Healthcare Marketing Outlook for 2024
The Healthcare industry is constantly evolving, so how do you ensure that your practice stands out? CallRail has asked over thirty-six healthcare providers and marketing agencies what they see in the future of healthcare marketing. In this e-book, CallRail looks into … Read more
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
2024 Organic Website Traffic Benchmarks Report Data/Insights
Date: Jul 30, 2024 1:00 EDT (10:00PDT)Speakers:
Shannon Vize,
Sr. Content Marketing Manager, ConductorSteven van Vessum,
Director of Organic Marketing, Conductor
Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS
Why Data Standards Are the Key to Your Data Success
Date: Jul 18, 2024 1:00 EDT (10:00PDT)Speakers:
Nick Miller,
Director of Media & Agency Services, SlalomVanya Jakovljevic,
VP of Channel Partnerships, Claravine
