Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS
Why Data Standards Are the Key to Your Data Success
Date: Jul 18, 2024 1:00 EDT (10:00PDT)Speakers:
Nick Miller,
Director of Media & Agency Services, SlalomVanya Jakovljevic,
VP of Channel Partnerships, Claravine
The 4 Essential Strategies of Data-Driven Marketing
In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Myth Vs. Reality: The truth about digital analytics
Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more
SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore
Date: Feb 1, 2024 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
Date: Jan 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kyle Robbins,
Senior Product Manager, AI for Marketing at SalesforceCarly Boddy,
Product Manager at GoogleSara Fefferman,
Product Marketing Manager at Salesforce
Experience the future of analytics with GA-4: Google’s latest release
Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more
