Resource Library: Analytics

whitepaper

The Ultimate Guide to Calculating Marketing Campaign ROI

Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … read more »


whitepaper

Moving From Basic to Advanced Marketing Analytics

Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … read more »


webcast

Benchmark Your Social Media Performance For a Competitive Edge

Date: Jun 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Seth Bridges, Founder, Head of Product & Marketing at Rival IQ
Mike Baglietto, Global Head of Market Insights at NetBase Quid


whitepaper

The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … read more »


webcast

Master the Art of Agile Research to Iterate, Innovate and Grow

Date: May 5, 2022 1:00 EDT (10:00PDT)

Speakers:
Kevin Brennan, Head of Growth and Operations, Feedback Loop
Jolene Pierangeli, Senior Director of Marketing, Feedback Loop


research_report

Enterprise SEO Platforms: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


webcast

Top Data and Analytics Trends for the Digital-First Marketer

Date: Apr 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Loretta Shen, Senior Director, Product Marketing, Salesforce


whitepaper

Marketing Attribution: The No-Nonsense User’s Guide

Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … read more »


whitepaper

Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World

Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … read more »


whitepaper

2022 Digital Consumer Trends Index

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … read more »