The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … read more
Enterprise Call Analytics Platforms: A Marketer’s Guide
Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls. This report examines the … read more
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EDT (10:00PDT)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
Harnessing the Power of Machine Learning: A How-To for CMOs
Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more
Google Analytics 360 & the Move to Enterprise Analytics
Date: May 2, 2017 1:00 EDT (10:00PDT)Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path
How to Create the Ultimate Marketing Plan
Date: May 11, 2017 1:00 EDT (10:00PDT)Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software
National Brands & Local Search: Use insights to drive actions
Date: Apr 20, 2017 1:00 EDT (10:00PDT)Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity
What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate
Date: Apr 6, 2017 1:00 EDT (10:00PDT)Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius
The BI Wish List: 5 Hottest Trends in Advanced Analytics
Date: Apr 27, 2017 1:00 EDT (10:00PDT)Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
AI: The Next Generation of Marketing
AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more
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