The Complete Guide to First-Party Data
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an … Read more
Winning Life-Long Customers in a Cookieless World
As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … Read more
The Data Deprecation Challenge And The Promise Of Zero-Party Data
Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics. This new study … Read more
How AI Unlocks Value from your Single Source of Data Truth
Date: Nov 1, 2022 1:00 EDT (10:00PDT)Speakers:
Lourenco Mello,
Product Marketing — Solutions, SnowflakeJulian Forero,
Product Marketing — AI/ML, Snowflake
Steps to Deliver Highly Personalized Experiences With Quality Data
Date: Oct 25, 2022 1:00 EDT (10:00PDT)Speakers:
Beth Scagnoli, VP of Product Management, Redpoint Global
John Nash,
Chief Marketing and Strategy Officer, Redpoint Global
Data Collaboration is the New Path to Personalization
Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting … Read more
Expert Advice: Make Your Marketing Stand Out This Holiday Season
Date: Sep 29, 2022 1:00 EDT (10:00PDT)Speakers:
Joan Jenkins,
CMO, BlueshiftGreg Mishkin,
Vice President and Practice Leader, Escalent
How Bots and Fake Users Skew Marketing Data and Analytics
Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how … Read more
Harness Your First-Party Data For Customer Acquisition & Conversion
Date: Sep 13, 2022 1:00 EDT (10:00PDT)Speakers:
Christina Dalton,
VP, Acquisition & Conversion, HearstJustin DeBrabant,
SVP, Product, ActionIQ
SEO Recon: The What, Why, and How for Building Amazing Links
Date: Aug 23, 2022 1:00 EDT (10:00PDT)Speakers:
Kyle Ochsner,
Research Team Manager, Page One PowerDevin Boudreaux,
SEO Client Strategist in Research, Page One PowerTyler Bain, Project Manager, Page One Power
