Resource Library: Analytics

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2018 State of Digital Marketing Analytics in the Top 1000 Internet Retailers

In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to … read more »


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5 Tips to Better B2B

As a B2B marketer, you already know your customer’s purchase journey differs significantly from that of B2C buyers. Oracle Data Cloud has five tips to help you navigate these differences and understand their impact on your marketing messaging. Download our … read more »


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Unleash the power of 1st and 3rd party data

The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data … read more »


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Relevant Reach

Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more »


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Data-Driven Marketing – Push Forward or Fall Behind

In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more »


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The Marketer’s Field Guide to Machine Learning

This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve … read more »


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The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in … read more »


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Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but … read more »


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The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business

We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast … read more »


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Enterprise SEO Platforms: A Marketer’s Guide

Updated Seventh Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Eric Enge, CEO, Stone Temple Consulting Marshall Simmonds, Founder, Define Media Group Research/Writers: Marji McClure Karen Burka, Senior Research Consultant, Third Door Media Editors: Claire Schoen, Content … read more »