Resource Library: Analytics


Lose the Wait: Loading Websites Faster With Media Optimization

In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer … read more »


Instagram for Business

Instagram today has an estimated 1.074 billion monthly active users who are each looking for their own niche content to engage with. If you want your brand to be seen then you should be there, too. Unfortunately, there isn’t one … read more »


Big Game LVI insights album

Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … read more »


A/B Testing is Dead, Long Live A/B Testing!

Date: Mar 3, 2022 1:00 EDT (10:00PDT)

Scott Brinker, Editor,
George Khachatryan, CEO, OfferFit


The Three Types of Machine Learning & Their Uses in Marketing

There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … read more »


The End of A/B

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … read more »


Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


The Ultimate Social Media Guide to Building Your Brand in 2022

Date: Jan 20, 2022 1:00 EDT (10:00PDT)

Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
Mike Baglietto, Global Head of Market Insights at NetBase Quid


The Post-Cookie Marketing Playbook

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer … read more »


The Ultimate Guide to Google Analytics 360

When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … read more »