Resource Library: Analytics

webcast

Mastering Social Media SEO: Increase Discoverability & Drive Traffic

Date: May 2, 2023 1:00 EDT (10:00PDT)

Speakers:
Rachel Schardt, SEO Success Manager, Conductor


webcast

Harnessing the Power of Customer Data to Stay Ahead of the Competition

Date: Apr 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Karen Naves, SVP Global Demand Gen, Tealium


whitepaper

Gifting Guide: 8 Questions to Ask Before Starting a Campaign

As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more »


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The Secret to Influencer Marketing ROI & Attribution

Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more »


webcast

Demystifying ‘Incrementality’ for Marketing Success

Date: Apr 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Shaubhik Ray, Senior Director, Digital Analytics, iQuanti


webcast

Maximizing ROAS Through Reduced Latency and Silo Removal

Date: Mar 14, 2023 1:00 EDT (10:00PDT)

Speakers:
David Wells, Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio, Head of Analytics, Digital Virgo
Jordan Peck, Principal Data Strategist, Snowplow
Mike Maloney Chief Data Officer, Field, North America, Snowplow


whitepaper

GA4 Preparation Guide

You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more »


whitepaper

Attribution 101: A Guide to True Multi-Touch Attribution

In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:


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101 Guide to Marketing Attribution

Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more »


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The Advanced Guide to Marketing Attribution

Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more »


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