Resource Library: Analytics

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Competitive Analysis Template Pack

In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis … read more »


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5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


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Finding Success With Attribution and Call Tracking

Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels. It’s a lot to track and … read more »


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The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EST (10:00PST)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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Four Steps to 1:1 Customer Interactions

What’s preventing your business from unleashing smarter interactions? We’ve asked industry’s best minds to explore how businesses can use their CDP to deliver standout 1:1 customer interactions, read the ebook. This ebook will show you how to: Understand where a … read more »


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How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EST (10:00PST)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path


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The Dummies Guide to Enterprise Customer Data Platforms

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate … read more »


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How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more »