Resource Library: Analytics

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Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


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The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


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The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more »


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Competitive Analysis Template Pack

In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis … read more »


webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


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Finding Success With Attribution and Call Tracking

Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels. It’s a lot to track and … read more »


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The Marketing Analytics Buyer’s Guide 2019

The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


webcast

Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EDT (10:00PDT)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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Four Steps to 1:1 Customer Interactions

What’s preventing your business from unleashing smarter interactions? We’ve asked industry’s best minds to explore how businesses can use their CDP to deliver standout 1:1 customer interactions, read the ebook. This ebook will show you how to: Understand where a … read more »