Resource Library: Analytics

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How to build an in-house Marketing Mix Modeling capability

The benefits of Marketing Mix Modeling (MMM) are already well established for companies with many brands, operating in numerous markets. Without it, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether … read more »


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Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking

Date: Mar 16, 2021 1:00 EDT (10:00PDT)

Speakers:
Lea Anne Roberts, Director of Marketing & Call Centers, Reliable Heating & Air
Brooke Veal, Senior Customer Success Manager, CallRail


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Rearchitecting Revenue: Accelerating Demand Through Data

There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more »


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Enterprise Marketing Attribution and Predictive Analytics

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. read more »


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Digital Attribution Challenge – Getting it right in 6 steps

One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more »


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Optimize your marketing portfolio

One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … read more »


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Understanding the impact of each marketing activity

It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … read more »


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6 Powerful Ways Experience Analytics Can Help Your Business Now

In this eBook, Stratifyd has broken down the ways companies are using Experience Analytics to take myriad points of unstructured and structured data and uncover the insights hidden inside them. Whether you’re in CX, in the Contact Center, on the … read more »


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Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


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The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers

The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps … read more »