Resource Library: Analytics

webcast

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EDT (10:00PDT)

Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics


whitepaper

Google Analytics 360: A Purchasing Guide

This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more »


webcast

Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


webcast

Protect Your Brand: The best defense is a good offense

Date: Sep 20, 2018 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena


whitepaper

The Digital Marketer’s Playbook for Voice Analytics

Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … read more »


webcast

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


webcast

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


whitepaper

5 Marketing Predictions for the Next 5 Years

The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more »


whitepaper

The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … read more »


whitepaper

A Guide to Upgrading Your Growth Marketing Platform

In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white … read more »