Resource Library: Analytics


The Ultimate Guide to Web and App User Attribution

Measurement across web and app channels and platforms is challenging—the explosive growth of mobile has introduced widespread fragmentation across devices, platforms, and channels. The fluid nature of user and consumer journeys requires measurement and attribution solutions that can map the … read more »


8 Best Practices for Implementing Multi-Touch Attribution

Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance. Multi-touch attribution shows you the impact of each addressable touchpoint on … read more »


8 Experts on How to Measure People-Based Marketing Impact

For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touchpoints and devices. Marketers must embrace a paradigm shift: They must stop targeting personas … read more »


Customer Data Strategies & Identity Resolution: Best Practices

Date: May 3, 2018 2:00 EDT (11:00PDT)

Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact


Media Rich and Fast: Best Practices for Optimizing Web Page Speed

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more »


2018 State of Digital Marketing Analytics in the Top 1000 Internet Retailers

In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to … read more »


5 Tips to Better B2B

As a B2B marketer, you already know your customer’s purchase journey differs significantly from that of B2C buyers. Oracle Data Cloud has five tips to help you navigate these differences and understand their impact on your marketing messaging. Download our … read more »


Unleash the power of 1st and 3rd party data

The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data … read more »


Relevant Reach

Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more »


Data-Driven Marketing – Push Forward or Fall Behind

In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more »