Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
Date: Aug 25, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
Outsmarting CPM Inflation: An In-Depth Report
CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … Read more
Google Performance Max: Strategies for building optimal campaigns
Date: Jul 28, 2022 1:00 EDT (10:00PDT)Speakers:
Melain Ly,
Senior Marketing Manager, US, Channable
The State Of Advertising And Marketing Technology Modernization
In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy … Read more
Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic
Date: Jun 28, 2022 1:00 EDT (10:00PDT)Speakers:
Adam French,
Regional Vice President, EMEA, TrafficGuard
Measurement in a Cookieless World: Are You Ready for What’s Next?
Date: Apr 12, 2022 1:00 EDT (10:00PDT)Speakers:
Sreekant Lanka
, SVP Digital Solutions, iQuanti
Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more
Your Playbook for a Cookieless World
Learn How to Thrive in a World Without Third-Party Cookies As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences and … Read more
The War On Ad Fraud
As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised … Read more