2024: The End of the Third-Party Cookie. So, What Now?
Date: Nov 16, 2023 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
SVP Product and Solution Marketing, AcquiaBryant Shea,
Director Product Marketing, Acquia
2023 Marketing Data Impact Report
Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to … Read more
Become a Data Champion By Mastering Marketing Analytics Automation
Date: Nov 9, 2023 1:00 EDT (10:00PDT)Speakers:
Stephen Archut,
Director of Solution Marketing, Alteryx
Why Consent and Compliance Matter With Programmatic Ads
Date: Nov 7, 2023 1:00 EDT (10:00PDT)Speakers:
Patrick Whitney,
Group Product Manager, OneTrust Consent & Preferences
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than … Read more
5 Best Practices for Building a Successful Media Network
Industries beyond retail are quickly realizing the opportunities of media networks. The benefits of media networks for businesses are clear: Media networks provide deeper customer insights and understanding; power campaign and product innovation; and create better customer experiences across brands. … Read more
Your Guide to High-Performing B2B CTV Ads That Don’t Suck
Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more
Performance Television—The New and Improved TV Advertising
These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller … Read more
Augmenting Reality
Across the digital advertising industry, traditional tools and processes are increasingly limiting agency teams’ ability to deliver against growing demands for efficiency and performance. Fluency’s latest insight reveals how top agencies can address this new reality across their organizations. By … Read more
Trust the Trail(blazers): Launching Your Best CTV Campaign
Date: Jul 13, 2023 1:00 EDT (10:00PDT)Speakers:
Jon Zucker
Senior Product Marketing Manager, MNTN