Why Consent and Compliance Matter With Programmatic Ads

Date: Nov 7, 2023 1:00 EDT (10:00PDT)

Patrick Whitney, Group Product Manager, OneTrust Consent & Preferences

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance?

Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted and personalized ads, maintaining regulatory compliance with the latest data privacy requirements, frameworks and signals such as TCF 2.2, CPRA, GPP, GPC and more.

Key takeaways:

  • Learn how to seamlessly align your ad strategies with evolving privacy preferences to ensure effective monetization while respecting user trust.
  • Discover how OneTrust’s Consent & Preferences solution empowers you to gather, manage, and transmit consent signals, paving the way for compliant programmatic advertising without compromising revenue potential.
  • Uncover tactics to harmonize privacy compliance, audience engagement, and revenue generation.

Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits.

 Watch now 

Sponsored by OneTrust
OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.

© 2023 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.