Resource Library: Advertising

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Your Guide to High-Performing B2B CTV Ads That Don’t Suck

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more »


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Performance Television—The New and Improved TV Advertising

These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller … Read more »


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Augmenting Reality

Across the digital advertising industry, traditional tools and processes are increasingly limiting agency teams’ ability to deliver against growing demands for efficiency and performance. Fluency’s latest insight reveals how top agencies can address this new reality across their organizations. By … Read more »


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Trust the Trail(blazers): Launching Your Best CTV Campaign

Date: Jul 13, 2023 1:00 EDT (10:00PDT)

Speakers:
Jon Zucker Senior Product Marketing Manager, MNTN


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Your Guide on Using Connected TV to Inform Omni-Channel Advertising Strategies

Since the rise in popularity of streaming services like Netflix, Hulu and Amazon Prime, Connected TV (CTV) and traditional linear TV have been battling it out for top viewership numbers. On the surface, these two platforms appear quite similar—they both … Read more »


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2023 Digital Advertising Campaign Checklist

Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about:


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Getting the Most Out of Our Marketing: The Interplay Between Organic and Paid Google Search

Google holds a staggering 92.47% of the search engine market share, so every business wants to appear in Google’s search engine results pages (SERPs) as much as possible. Small- to medium-sized businesses need a well-designed strategy if they hope to … Read more »


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Driving TikTok ad effectiveness

With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more »


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The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic

Date: Mar 30, 2023 1:00 EDT (10:00PDT)

Speakers:
Lindsy O'Connor, Senior Sales Director, Adtaxi
Brian Kroll, VP of Strategic Accounts, Adtaxi


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Brand Crashers: 5 steps to optimize your brand in search

In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more »


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