Resource Library: Advertising

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The Comprehensive CTV Launch Checklist For B2B Advertisers

Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checklist below to make sure you’re launching … Read more »


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Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel

Date: Dec 5, 2023 1:00 EDT (10:00PDT)

Speakers:
Chase Patton, Customer Success Manager, MNTN


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Trends in Paid Search: Navigating the Digital Landscape in 2024

Date: Nov 28, 2023 1:00 EDT (10:00PDT)

Speakers:
Sreekant Lanka, SVP, Digital Solutions at iQuanti


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2024: The End of the Third-Party Cookie. So, What Now?

Date: Nov 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, SVP Product and Solution Marketing, Acquia
Bryant Shea, Director Product Marketing, Acquia


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2023 Marketing Data Impact Report

Marketers are under pressure to meet their 2023 goals and prove the value of their efforts. Over 320 B2B marketing professionals in the U.S. and U.K. were surveyed about how they are using data to build and convert audiences to … Read more »


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Become a Data Champion By Mastering Marketing Analytics Automation

Date: Nov 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Stephen Archut, Director of Solution Marketing, Alteryx


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Why Consent and Compliance Matter With Programmatic Ads

Date: Nov 7, 2023 1:00 EDT (10:00PDT)

Speakers:
Patrick Whitney, Group Product Manager, OneTrust Consent & Preferences


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Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).

In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than … Read more »


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5 Best Practices for Building a Successful Media Network

Industries beyond retail are quickly realizing the opportunities of media networks. The benefits of media networks for businesses are clear: Media networks provide deeper customer insights and understanding; power campaign and product innovation; and create better customer experiences across brands. … Read more »


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Your Guide to High-Performing B2B CTV Ads That Don’t Suck

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more »


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