Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it’s a decision with direct impact on short and long-term business growth. This white … read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
The Secret Formula for a Marketing Budget
Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more
How Amazon Dominates the Competitive Search Landscape
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EDT (10:00PDT)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
Holiday Retail Search Strategies 2017:
What worked, what didn’t
Date: Jan 18, 2018 1:00 EDT (10:00PDT)
Speakers:
Brad Geddes,
Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten,
Senior Director, e-Commerce Growth Services, CommerceHub
Guide to Digital Advertising in Russia
Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … read more
Press Play on Video Advertising:
Tips for success in 2018
Date: Dec 14, 2017 1:00 EDT (10:00PDT)
Speakers:
Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software
As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more
AMP Up Your Call Conversions: 5 Things You Need to Know
Date: Oct 19, 2017 1:00 EDT (10:00PDT)Speakers:
Eric Enge, Founder and CEO, Stone Temple
Matt Mills, Front-End Developer, CallTrackingMetrics
Jessica Michaels, Marketing Manager, CallTrackingMetrics
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