As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised … read more »

Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads. This invalid traffic not only consumes your ad … read more »

25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … read more »