Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success
In this guide, you will learn: The state of ad verification today What’s missing in ad verification and why evolution is necessary What it means to measure consumer attention, including case studies of how brands shifted measurement strategies to hone … read more
How to Look Beyond Google for the Search Intelligence You Need
Date: Feb 27, 2020 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-In-Chief, Third Door Media
Tim Bouhour, VP of Product, Adthena
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … read more
60-Minute Masterclass: Google Ads & Phone Call Conversions
Date: Feb 25, 2020 1:00 EDT (10:00PDT)Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech
Google is Hogging Half Your Traffic: How to Get It Back
Date: Jan 28, 2020 1:00 EDT (10:00PDT)Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX
The State of Retail Media: Learnings from 100 Retail Brand Executives
Date: Jan 16, 2020 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Brand Protection Basics: Affiliate Ad Hijacking
Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate … read more
Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond
This 56-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading digital commerce advertising management platform software vendors, and marketers who have digital commerce advertising management software. read more
The Telecom Marketer’s Guide To Mastering Display Advertising
Read how Three Sweden, Telia Company, and Telenor have succeeded with display advertising with improved results. Download Bannerflow’s guide to get actionable solutions to the three biggest challenges for digital marketers in telecom. Explore: Strategies for attracting new customers Using … read more
Customer loyalty: A guide to understanding lifetime value in the offline world
Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business But it … read more
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