Resource Library: Advertising

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Your Performance TV Guide to Summer

When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more »


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Seeing Connected TV Through a Search Marketer Lens

Date: Apr 18, 2024 1:00 EDT (10:00PDT)

Speakers:
Rebeccah Bakich Digital Marketing Manager, MNTN


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Your Guide to Connected TV Audience Strategy.

In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical.  If you need some support on this front, download this white paper to learn all you need to know … Read more »


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Your Guide to Building Campaigns on Connected TV

Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a business. Download … Read more »


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How To Set Up A Successful A/B Test for Connected TV

A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more effective creative designs, audience strategies, and other campaign improvements … Read more »


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How To Grow Your Business With Connected TV

Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their … Read more »


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The Comprehensive CTV Launch Checklist For B2B Advertisers

Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checklist below to make sure you’re launching … Read more »


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Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel

Date: Dec 5, 2023 1:00 EDT (10:00PDT)

Speakers:
Chase Patton, Customer Success Manager, MNTN


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Trends in Paid Search: Navigating the Digital Landscape in 2024

Date: Nov 28, 2023 1:00 EDT (10:00PDT)

Speakers:
Sreekant Lanka, SVP, Digital Solutions at iQuanti


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2024: The End of the Third-Party Cookie. So, What Now?

Date: Nov 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, SVP Product and Solution Marketing, Acquia
Bryant Shea, Director Product Marketing, Acquia


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