Resource Library: Advertising

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What is Omniconversion?

Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more »


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The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … read more »


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4 Critical Touch Points of an Effective Ad Campaign

For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white … read more »


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Guide to Google My Business For Multi-Location Brands

With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … read more »


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The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


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Are You Falling Victim to the 4 Myths of Paid Search Bidding?

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … read more »


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6 Things to Look For in Bidding Optimization Solutions

Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers … read more »


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Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


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6 Steps to Creating High Converting Native Ads

Reaching your target audience and gaining traction and interest with native ads, is far more complex than simply inserting an ad that will integrate with a medium. As marketers, we need to make sure native ads are working for us. … read more »