How to get 1 in 5 dollars back on brand search
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 … Read more
Paid Search Tactics That Will Give You Brand Dominance in 2023
Date: Jan 10, 2023 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
Putting in the Work: Understanding B2B Audiences on Connected TV
Date: Dec 13, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
Top 8 Reasons Why Connected TV Should Be Part of Your Performance Marketing Mix
Connected TV (CTV) is a hot topic of discussion this season. And rightly so, given that it offers a unique combination of delivering the impact of traditional TV with the precision of digital advertising to marketers. But is it all … Read more
Demystifying Mid-Funnel Ad Impact
Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … Read more
If the Customer is Always Right, Your Technology Should be Too
Date: Oct 6, 2022 1:00 EDT (10:00PDT)Speakers:
Lisa Hopkins,
Global Advertising & Marketing Technology Partner Strategy, AWSSteven Casey,
VP, Research Director, ForresterZack Wenthe,
CDP Evangelist, Treasure DataAnkur Jain,
Global Cloud Practice Lead, Merkle
Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
Date: Aug 25, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
Outsmarting CPM Inflation: An In-Depth Report
CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … Read more
Google Performance Max: Strategies for building optimal campaigns
Date: Jul 28, 2022 1:00 EDT (10:00PDT)Speakers:
Melain Ly,
Senior Marketing Manager, US, Channable
The State Of Advertising And Marketing Technology Modernization
In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy … Read more