90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the objective is the same: drive leads and revenue. Performance-focused solutions like paid search and social are great at driving awareness, but their strength lies in capturing existing demand.
What does it take to drive net-new demand and get customers over the finish line? The answer: Connected TV. CTV is a powerful demand generation machine that can fuel the entire funnel and even lift up the rest of your marketing channels.
Sponsored by MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.