As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology gets better every year, and not only is it now possible to tie ad performance back to traditional digital channels, you can also do it with the most effective ad channel around: Connected TV (CTV).

Retailers can both tie results back to CTV and use it as a fully scalable performance channel. This guide is designed to equip marketers with the knowledge they need to effectively measure CTV ad performance, identify a comprehensive CTV advertising partner, and transform this channel into a powerful performance driver for their retail business.