Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)

Date: Jul 16, 2024 1:00 EDT (10:00PDT)

Tori Cipollone, Senior Platform Experience Manager, MNTN

One of the major challenges of legacy TV advertising is wasted impressions, and it’s been holding back TV audience targeting for decades. This ongoing issue can make newcomers to TV advertising hesitant to shift their focus (and budgets) to the platform. But new Connected TV tech is changing the way we approach audience targeting, ensuring that every dollar — and impression — counts.

Join MNTN as they discuss everything there is to know about Connected TV audience targeting, from the legacy strategies that still work, to hot new tools that are finally giving marketers unrivaled transparency and complete control to drive unbeatable performance with their campaigns. Television is the greatest ad unit ever invented — and now you don’t have to let inefficient audience targeting prevent you from leveraging it to its full effect.

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Sponsored by MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.

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