How to Use the Skills You Already Have to Set Up and Succeed on the TV Screen
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities.
This guide will walk through everything you need to get started on CTV, from how to set up that initial campaign to managing them once they’re live. It even answers questions like what to do if you don’t have video creative (it’s less costly than you think!). With this guide in hand, your first CTV campaign can be live in the time it takes to write a LinkedIn post.
Sponsored by MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.