The new Marketing and IT partnership

Exploring collaboration, ROI accountability, and the path toward better first-party data activation

It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they want to go, and how they need to pivot to get there.

The latest research report from Lytics explores just that — including why IT professionals have more confidence in their strategic partnership than marketers do.

Sponsored by Lytics
Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive and Yamaha.