The New 5Ps of Marketing

Date: Feb 14, 2019 1:00 EST (10:00PST)

Craig Schinn, VP of Strategic Services, Lytics

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.

Join us as Craig Schinn, VP of Strategic Services at Lytics, breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.

Attend this webinar to learn:

  • Practical methods for activating individual customer data
  • The importance of first-party data for compliance and marketing performance
  • How leading enterprises put data to work across channels, in real-time
  • The tools of the trade you need to realize the benefits of the new 5 Ps


Craig Schinn, VP of Strategic Services, Lytics
Craig is an industry expert on data-driven digital marketing, and has spent two decades in both agency and client-side roles where he consulted and led enterprise brands to better leverage customer data and make the organizational changes necessary to achieve true 1:1 marketing. During his tenure with Accenture, Razorfish and several adtech start-ups and e-commerce brands, he developed teams that transformed clients into data-driven marketers.

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Sponsored by Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.