How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies have or are planning to implement a CDP in the near future.
Download this free guide from Lytics and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.
  • How do you decide between tech partners?
  • What should you look for in a CDP?
  • How can it really help you reach your business goals?
  • How do you set your teams up for success once you have it?

Sponsored by Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.