Out-of-the-[Black]-box: Delivering data-driven marketing

For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data  can help you determine how to use them more effectively and to their fullest potential.
Lytics has four core features using data science out-of-the-box:
  • Behavioral scores
  • Content Affinity
  • Discovery Insights
  • Delivery Optimization
Download this white paper to learn more.

Sponsored by Lytics
Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive and Yamaha.