In Pursuit of Total Customer Discovery
Today’s customers have many choices to engage with brands and find information relevant to them. Blog posts, direct mail, countless TV channels and endless websites at their disposal. The multichannel trend has become so prevalent that average customers are easily able to switch between channels, both offline and online, in a matter of seconds. And businesses are expected to not only know their customers well, but also offer personalized interactions so that the customer experiences are seamless and consistent across channels.
The term “positive customer experience” has taken a new meaning as the ease of using digital channels has added many new dimensions to the way customers engage with businesses. Customers prefer to do business with brands that put in an effort of enhancing their purchase experience and making the information highly relevant.
This white paper from Frost & Sullivan will introduce the reader to the Brave New World of Digital Marketing and discuss:
- How to reboot your marketing to remain relevant
- Track and integrate omni-channel marketing for a complete view of the customer
- What this means for your bottom line
Sponsored by Frost & Sullivan
Frost & Sullivan is a growth partnership company focused on helping our clients achieve transformational growth as they work through an economic environment dominated by accelerating change, increasing risk and the powerful disruptive impact of the conversion of new business models, disruptive technologies and mega trends on their industry.