Understand the nuances that define millennials, what makes this segment unique, and the ways to win long-term brand loyalty.
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
This white paper from CrowdTwist discusses:
- Millennial demographics
- Consumer Attitudes
- How to win loyalty
Sponsored by CrowdTwist
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences.