Mobile moves fast. Within the next year, mobile is expected to claim more than half of the digital ad market. Those marketers who want to stay on top need to be knowledgeable of all sides of the ecosystem, have a reliable tracking solution they understand how to use, and be flexible when optimizing their campaigns.
But, trying to keep up with the latest trends can hinder questioning the big picture. With a changing landscape and the development of new technology, there is opportunity to redirect the current model.
This white paper from TUNE shows how change can lead to benefit everyone in mobile marketing—publishers, networks, and advertisers.