In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental framework and a standard vocabulary around two components: conversion barriers and conversion drivers.
This report includes:
- Workflow recommendations
- Qualitative analysis tools
- Tactical examples
Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.