Conversion Maximization Report: The Essential Workflow

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental framework and a standard vocabulary around two components: conversion barriers and conversion drivers.

This report includes:

  • Workflow recommendations
  • Qualitative analysis tools
  • Tactical examples

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