Resource Library: Marketing General


Channel Marketing Transformation: A Tactical Guide to Upgrading Your Channel Marketing Program

In this tactical guide from SproutLoud, you will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers. 


Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


How to Build Customer Loyalty with a Customer Community

Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … read more »


Customer Community 101: 3 Ways to Transform Your Customer Relationships

Your customers are expecting personalized, 1:1 experiences with your business, but lean support staffs make it difficult to meet these high expectations. Your agents need to provide fast, intelligent service tailored to each individual customer with cases coming in from … read more »


Modern Marketing: How to Keep Campaigns Organized During the Explosion of Media Platforms

Disorganization is one of the largest issues that companies face when it comes to marketing and digital media, but there are ways to avoid the problem or reduce its impact. This way the marketing message stays strong and helps show … read more »


Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EST (10:00PST)

Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.


Winning Audience Plans

What is audience planning? It’s putting your customer first Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale. … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; Conference Chair, MarTech; and Editor Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door … read more »


Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EST (10:00PST)

Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront


Selecting a CMS

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works … read more »