Resource Library: Marketing General


7 Major Mistakes That Will Derail Your CMS Project

The success or failure of your CMS initiative depends on many factors such as your technology, your content strategy, pragmatic project management and efficient execution. This eBook provides advice and breaks down the challenges you will inevitably face on your … read more »


Transform From Product-Centric Campaigning to Customer-Centric Experiences

Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.


What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »


On Target: Three Actions to Guide Customer Experience Excellence

Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in … read more »


Gartner CMO Spend Survey 2016 – 2017

This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.


The Definitive Guide to Open Gardens eBook

Chances are, you’ve heard the buzz about the Open Garden movement.  Now find out how you can go about designing your own Open Garden and uniting your fragmented marketing ecosystem. Don’t worry — it’s actually pretty easy. And once you’ve … read more »


A Primer on Personalization

Users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey. With the proper strategy and preparation, … read more »


The Case for Reviews: How Consumers Use Reviews Today

If you run a successful business, you know your team can’t make decisions based on “what we think will probably happen.” You have to use data. That’s why Trustpilot is providing the data-driven research explaining how consumers use online reviews … read more »


Take Back Control of Your Content

Date: Oct 20, 2016 1:00 EST (10:00PST)

Arnie Kuenn, CEO, Vertical Measures
Brian Kavanaugh, U.S. Marketing Strategist, Bynder


CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »