Resource Library: Marketing General

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The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … read more »


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The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Revenue is the lifeblood of all organizations and nowadays marketing & sales lead this charge. But with the rise in data, technology, and digital interactions, there has been a major skill gap across go-to-market teams. Luckily, operations roles, experts, and … read more »


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Google Analytics 360 & the Move to Enterprise Analytics

Date: May 2, 2017 1:00 EST (10:00PST)

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path


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How to Create the Ultimate Marketing Plan

Date: May 11, 2017 1:00 EST (10:00PST)

Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software


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Optimize Your Marketing Messaging With Smarter Metrics

A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns. In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack. Here’s … read more »


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The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EST (10:00PST)

Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium


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What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate

Date: Apr 6, 2017 1:00 EST (10:00PST)

Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius


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The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EST (10:00PST)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


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AI: The Next Generation of Marketing

AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more »


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Channel Marketing Transformation: A Tactical Guide to Upgrading Your Channel Marketing Program

In this tactical guide from SproutLoud, you will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers.